practical small business and marketing strategies: Recent Comments

Comment on 7 Practical PR Budget Line Items

2008-10-15T04:04:47Z

Thanks for taking time to put PR budgets in the right light. This is same the approach my company takes.

Comment on Innovation: Blogs for the Brain

2008-09-30T16:46:11Z

Thanks for the link!

We actually recently posted on blogs that inspire us, so maybe these will also offer some positive air:

http://undercurrents.tmgstrategies.com/2008/09/22/6-blogs-that-inspire-creativity/

Comment on Real World Marketing: Interview with Christine Van Buskirk of Girl Shop Spot

2008-08-22T09:15:40Z

Buying online is very easy and helpful in analyzing the product price, Quality and warranty. And it makes shopping very easy and effortless, So online marketing has become an essential thing.

Comment on Six Interactive Marketing Trends or Organic WOM

2008-06-11T20:25:58Z

So very, very well said, Christine. Thank you, Ardith

Comment on Six Interactive Marketing Trends or Organic WOM

2008-06-11T20:21:23Z

Ardith, I really love where you're going with this. And, yes I will go back to the organic way of communications if the so called "Business VoIP Revolution 2007-2012" takes over. What has made the web what it is today is that it's a free medium to publish, search, connect, and find information. If they take that away, I strongly believe we, the people, will band the Internet. I agree WOM comes from influencers and having something really worth talking about ie. having an extraordinary product/service/social medium. Since these influencers are such an important part of Web 2.0, 3.0, technology revolution, etc. where would the ads be? If they are gone, so will smart ad spending. We won't be online if the web evolves away from it's natural destiny of combining new technologies, businesses, and people. I don't think it will happen. And if it does, these people are really ignorant.

Comment on Six Interactive Marketing Trends or Organic WOM

2008-06-10T20:10:04Z

Hi there Scott,

Thanks so much for your feedback. In reply, yes, social media drives WOM in a ginormous and powerful way. And yes, I am with Twitter. My point with this entry is to raise questions about net neutrality and what we may forfeit if we lose that battle. What are the consequences for social media and digital word of mouth? Does the cost become prohibitedly expensive? Does the democracy of WOM suffer if service providers have sway over who or what is visible online? These and more questions come to mind. What are your thoughts about it all?

Comment on Six Interactive Marketing Trends or Organic WOM

2008-06-09T13:31:34Z

You raise some great questions, Ardith.

I think social media IS word of mouth. There's a lot of emphasis on the conversational aspect of blogs and other social media, but I think many of those conversations are more like a crowd of people in a room shouting out monologues.

The true word-of-mouth power of social media comes from energizing influencers and thought leaders to spread your message for you. Blogs, social networking sites, et al. are just tools to build relationships with these influencers.

Are you on Twitter yet? It's a great tool for networking, promoting your blog, sharing useful content with others, and spreading your message downstream.

Comment on The Oprah Phenomenon and Paradox

2008-05-28T19:42:14Z

Interesting. I have been thinking similar things. I think Oprah wants to continue doing good, but she's falling into the media trap - that is, giving attention to the reality show phenomena. As if life is a reality show.

I'm tired of her celebrity friends. I'm tired of her 'favorite things'. And, I'm tired of her makeovers.

Maybe it's time for Oprah to move on.

Comment on MC Think Tank Talk Mission Statement and Pledge

2008-04-02T01:13:18Z

Hey there, McThinkers (McTankers sounded so...transportation-y).

First of all, love what you're doing here. Lots of food for thought.

I've been working on a post for my blog, but thought I'd see if you'd like to use it for a guest blog. It looks at Marketing to Women - By the Numbers. It's intended to get small businesses to think more deeply about who their target audiences are.

Feel free to contact me by e-mail...I'd love to be able to pitch in!