Logic in Marketing: Cross-Cultural Marketing Test: Think You Know China? Think Again

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Cross-Cultural Marketing Test: Think You Know China? Think Again

MCTT has been a proponent of cross-cultural intelligence for a long time, so it's great to see coverage of related topics and specifically insights such as those of P.T. Black, partner at Jigsaw International, a boutique lifestyle research agency in Shanghai that looks at the direction of change in China, particularly among young adults.

Check out his article "Think You Know China? Eight Things Foreigners Get Wrong"