practical small business and marketing strategies: Tiger Woods: The Dismantling of a Living Legend; Lessons to be Learned

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practical small business and marketing strategies: Tiger Woods: The Dismantling of a Living Legend; Lessons to be Learned

Tiger Woods: The Dismantling of a Living Legend; Lessons to be Learned

Over the course of days that have passed since news of Tiger woods' car accident broke, we have all watched this sports legend's public image unravel before our eyes. It's jarring for many reasons. It's been fast and furious. It's been devastating. It affects not only sports fans, but a range of groups and individuals who admired this athlete for other attributes considered as formidable and worthy of respect as his golfing talent.

This singular individual who so riveted even a non-sports watcher like myself with his breathtaking grace, style, and success on the golf course, who has achieved historical fame and fortune and won our collective respect, is falling from grace at mack speed. From a PR standpoint, it's mutated into a problem of Olympic proportions. From a societal standpoint, many people feel betrayed to a degree that could not be anticipated.

As Tiger Woods attempts to navigate this personal and public nightmare, there are a few business lessons to take away from this sad development.

BUSINESS MARKETING LESSONS TO BE LEARNED

Don't believe your own PR.
- Too often companies as well as celebrities come to think they are as good as their PR portrays them to be, then they are surprised to learn they do in fact display the human frailties the rest of us possess.
Don't hide behind your public image.
- If your company profile to the world is merely a facade, the truth may just catch up and then you'll then have to work hundred-fold to save face as well as your business. Instead, try living up to the qualities you promote.
Be prepared.
- Don't wait until it's too late to find out a crisis management plan is needed. If your business is highly visible, any required damage control needs to be swift and well-thought out. Better yet, consider the degree of damage that can result from making mistakes you hope will go unnoticed, and avoid making those particular mistakes all together.