We are Lady Gaga fans.  We think she's got talent and personality in spades.  We love her music, her videos.  Her style is off the charts.  

She's literally exploded onto the music scene.  Her songs and videos have caught on like wild fire.  Her style is raising eyebrows and setting trends.  She's making the press rounds.  All seemingly out of nowhere.

At 23 Lady Gaga's a marketing goddess.  Here's why.  She clearly:

• Defined her product
• Determined her target audience
• Established her core messaging
• Identified her marketing outlets
• Created competitive differentiation
• Delivered on the promise
• Made smart business moves: Lessons for the Music Business

Lady Gaga's official site



FYI, when we think of Lady Gaga style we're reminded of Jean Paul Gaultier's costumes for The Fifth Element.  Futuristic, unique, with a sense of humor.