Being practical is always wise.  Being practical is today's economic environment is just plain prudent.

In tracking macro trends as well as developments in marketing, we have found that there are key marketing initiatives that are most practical and prudent for small businesses.  Which of these is/are best suited for your particular business and budget, and to what degree, will depend upon a number of factors.  The reason we refer to these as initiatives is because many of them require a fair amount of time and effort to support, a number of them on an ongoing basis.

IMPORTANT NOTE:  Before you launch into any marketing initiative, the MCTT team cannot state strongly enough that you need to have a strategy identified, research all applicable marketing tools and metrics, develop key messaging, determine a budget, account for all existing and needed resources, and finally establish prospect and customer response mechanisms.  And remember to prioritize both your business and marketing initiatives in order to make them manageable and their objectives achievable.